PRESENT

Alpacka Raft
Director of Marketing, August 2019 to Present

All things marketing and marketing strategy for Alpacka Raft.

erThree LLC; Durango, CO
Founder, Marketing Consultant, August 2012 to Present

Strategic marketing consultant, specializing in social media and content marketing, digital marketing and public relations, for small business clients in multiple industries, including the outdoor industry. 
 

The Carlon Group; Denver, CO
Director of Marketing & Operations, April 2016 to September 2019

Executive team member directing all marketing initiatives for The Carlon Group’s clientele, while building the firm’s evolving brand and business model. Dedicated marketing director and internal strategist, responsible for developing, implementing, and monitoring comprehensive digital marketing strategies, communications campaigns, and project management activities. Additionally serves as the day-to-day client liaison and manages all agency partners and contractors. Focuses on a 360 marketing life-cycle, while demonstrating excellence, resourcefulness, drive, and determination to achieve results. 

Select Accomplishments:

• Developed and implemented a successful digital marketing strategy for the UCHealth Patient Outreach department that increased patient awareness and visits by 165%. The strategy included a mix of digital advertising, social media, and email marketing tactics

• Launched the UCHealth Virtual Visits program enabling patient visits digitally. The Virtual Visits public relations and marketing strategy is presently being executed, but overall awareness has increased to over 600%

Notable clients include Aetna, The Tribune Company, CBS, and Panera.

PAST

rabble+rouser; Denver, CO
Account Director, October 2013 to April 2016

Directed strategic integrative marketing and communication initiatives for Weber-Stephen Products LLC., DaVita, Omaha Steaks, Colorado Children's Immunization Coalition, and several additional agency clientele. Provided strategic direction, account planning, team leadership, and overall plan execution for marketing and communication efforts including digital, film, print, event, social, public awareness, and sales initiatives. Acted as the liaison and strategic lead for clients and internal teams.

Select Accomplishments:

• Led the strategy and creative direction/development for the 2015 "Weber Q in Color" digital marketing campaign (North American and EMEA). This product specific campaign received over 350M impressions in its first 3 months, via a digital-only media plan and exceeded sales goals by over 43%

• Developed the marketing and communications strategy for a spot market test including broadcast, digital, and print, as well as extensive public relations and guerrilla marketing push to promote Weber throughout grilling season. This campaign saw an increase of in-store purchases by 38% in the chosen cities

• Researched, wrote and presented the 2015 and 2016 brand strategy marketing plans. Each integrative tactical plan included traditional marketing efforts, public relations initiatives, guerrilla marketing tactics, digital marketing components, and more. Brand awareness for 2015 exceeded KPIs outlined

• Led the strategy and development of a global consumer-facing website (included over 50 countries), three iOS applications, cookbook publishing initiatives, and executed the 2016 product launch tactics
  

The1stMovement; Denver, CO
Account Manager/Measurement & Analytics Manager, April 2012 to September 2013

Strategic, digital analytics lead for all agency clients including Cisco Systems, DaVita, AT&T, Ricoh/PENTAX, USOC, TravelStore, The Brewers Association, Kyocera, and additional agency partners. Planned and implemented integrative marketing strategies to enhance and improve client ROI. 

Select Accomplishments:

• Managed, directed, and analyzed digital strategies and day-to-day marketing efforts to successfully launch multiple digital initiatives for DaVita, including the DaVita
  Careers website. Exceeded all DaVita Careers performance goals, including a significant increase in user engagement, leading to an overall increase in more qualified job applicants

• Assisted in the increase of total downloads and overall user engagement efforts by over 300% on the United States Olympic Committee “Road to London” Olympic Games mobile application, by analyzing user data to inform user experience improvements through analytics

• Wrote and implemented internal business plan to launch and monetize analytics services to clients and agencies alike. Set internal ROI goals, staff goals, and created a sales training program to align department with new business pitches and sell analytics services as a vital component to digital marketing strategies
  

Northwestern University, Kellogg School of Management; Chicago, IL
Marketing Manager, Executive MBA and Executive Education, August 2011 to April 2012

Directed marketing and public relations initiatives for Kellogg School of Management’s Executive MBA and Executive Education programs. Managed integrative marketing strategies for over 35 programs within each educational portfolio. 

Select Accomplishments

• Helped raise enrollments by 20% by supporting recruitment efforts through marketing strategies for non-degree executive portfolios, Executive MBA programs, and related university events

• Served as public relations and marketing department representative for all inquiries regarding leadership, faculty, and additional relationship building initiatives. Organized speaking engagements including press conferences, leadership forums, panel discussions, book signings, and other events for faculty media exposure targeted to recruit enrollments for selected Kellogg educational programs

• Managed a 100,000-name prospect campaign, to recruit additional non-degree enrollments and increase future portfolio participation. Program included several multi-city events and speaking engagements, and multiple direct marketing recruitment tactics including email, social media, direct mail, and personalized URLs
  

The Anti-Cruelty Society; Chicago, IL
Manager of Marketing and Events, February 2009 to August 2011

Directed all marketing and communications efforts for Chicago’s oldest and largest, private, non-profit animal welfare organization. Managed public relations, social media and event initiatives, branding initiatives, advertising, donor relations, print and website content, oversaw a three-member team, and was the media spokesperson for the organization.

Select Accomplishments

• Created and implemented an integrative public relations plan that increased organizational awareness by 33% in the Chicago market. Tactics included public service announcements, press conferences, awareness events, proactive and reactive media relations, social media engagement, blogging, e-newsletter expansion, and more. Execution of this plan also launched The Society’s first social media campaign and captured a combined total of over 65,000 friends, fans, and followers

• Directed a society-wide rebrand, with a complete design overhaul, to reach a younger donor and supporter audience. The rebrand included a new website, logo updates, print and online adverting campaigns, brochure and magazine redesign, external building signage, and two micro sites

• Raised over $700,000 per year through sponsorships, online and direct mail campaigns, and fundraising events including a yearly 5K walk with over 4,000 participants, chef tastings, galas, comedy events, and benefit concerts
  

Schawk Retail Marketing; Chicago, IL
Senior Account Executive, February 2007 to February 2009

Executed national marketing campaigns for multiple Fortune 500 retail clients, including the Sears Holdings Corporation and Bloomingdales. Tactics included aggressive broadcast, direct mail, and national out-of-home signage campaigns and events. 

Selected Accomplishments

• Organized broadcast, print, sponsorships, events, and photo shoots for numerous client campaigns in collaboration with ABC’s Extreme Home Makeover, Martha Stewart Living, and more

• Wrote, designed, researched, and presented significant integrative marketing and communications proposals; proposals were delivered to both internal audiences and external clients of over 300 in attendance
  

Chempetitive Group; Chicago, IL
Account Manager, September 2005 to February 2007

Developed integrative marketing and communications programs for a variety of life science, biotech, and pharmaceutical industry clients. Used highly innovative marketing and communications strategies to generate balanced communications programs for each client. 

Selected Accomplishments

• Successfully executed highly innovative marketing and communications plans for 12 large to mid-size life science companies, including 23andMe.

• Directed and managed the Abbott “HUMIRA” retention campaign and the Dow Biocides “Ask Me” campaign, that collectively increased product sales by over 40%

• Principle planner of countless international industry specific trade shows, distributor events, and product launches; attended events as a media and marketing representative for individual clients

PRESENT INVOLVEMENT

• Artemis Sportswomen Ambassador, 2017 - Present

• Backcountry Hunters & Anglers, Member, 2016

HOBBIES

Skiing, mountain biking, trail running, hiking, backpacking, hunting, fishing, painting, horseback riding, music, and traveling.